3 Reasons Your Email Looks Like Spam
Here are 3 common reason your email looks like spam. — I’m talking personal email, not talking email marketing! Think about how you have recently replied to a new sales lead. What email did you send...
View ArticleLearn How to Use Linkedin for Business in 12 Easy Steps
LinkedIn is THE professional social network. According to this MediaBistro Social Media infographic, it boasts 240 million active users. The social media platform focuses on businesses and...
View ArticlePersonalizing Your Autoresponder for Better Customer Service
Image: licensed from photodune Have you ever received an autoresponse email that was cold, had typos, grammatical errors or didn’t have a clear message? Did you feel annoyed? well…your customers might...
View ArticleSay What!? SEO Isn’t Just for Websites
Image: created by author When you hear the term “search engine optimization” or “SEO”, most people think right away of Google. A few enlightened people might give a passing thought to Yahoo! or Bing....
View ArticleHow to Harness Controversy for Viral Attention
It’s one of the oldest rules in marketing: controversy sells. Controversy sells books, movies, and newspapers. And with the right product, it can be a great strategy for selling products and services....
View ArticleThe Dangers of Autoresponding
Invasion of the autoresponding robots How many times have you received an automatic email response that is irrelevant to your request? Have you ever had an automated response that insults your...
View ArticlePreparing for the “Mopocalypse”– Google’s Mobile-Friendly Update April 21st
Is your business prepared for the coming “Mopocalypse”? If not, what does that mean for you and your website? It means that as of April 21st, if your site is not mobile-friendly it will be pushed down...
View Article3 Awesome Tips to Optimizing Your Online Marketing Campaign
Running a business can be fun and personally rewarding. At the same time, it takes a great deal of work to ensure that one’s company continues to grow and expand. If you’re a business owner who wants...
View ArticleYour Obsession with Social Following is Destroying New Content Development
You’re no stranger to the quality vs. quantity argument. You understand that for any digital marketing method to be effective, you must reach qualified followers. But, doesn’t it still drive you crazy...
View ArticleDigital Espionage 101: Tools for Outsmarting the Competition
Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their...
View ArticleWhen it Comes to Lead Generation, Simplicity is Key
The best graphics in cyberspace, the most innovative product on the market this week, or the best customer incentives won’t generate leads if the process of requesting more information or making a...
View ArticleGerald Weber – Rapid Wristbands
“Brian has been helping us for a while now on our content marketing for Rapid Wristbands and a few other web properties. I have to say I am beyond impressed with Brian’s ability to not only create some...
View ArticleEmail Platform Comparison: AWeber, Getresponse, iContact and MailChimp
AWeber, GetResponse, iContact and MailChimp are four of the most popular email marketing tools currently available for small businesses and entrepreneurs. In many ways, picking one over the other can...
View Article3 Reasons Your Banner Ads Aren’t Working (and How to Fix Them)
Are banner ads really “worthless real estate”? Don’t write them off just yet! In recent years, banner ads have earned a (deservedly) bad rep: many lack credibility, are poorly designed, and are not...
View ArticleKnow the Warning Signs: 7 Signs a Co-Worker Needs Help for Substance Abuse
Substance abuse in the workplace: it’s a tough topic no one likes to think about, and unfortunately, that desire to look the other way is a big part of the problem. From lost productivity to...
View Article5 Techniques to Market your Brand to Millennials
As Millennials become more and more vital to a brand’s success, marketers must take the time to learn how to market to them. This generation is unlike any before it, so forget about the traditional...
View ArticleHow to Optimize Your URLS for Search
While everyone else online is chatting about on-page SEO tips, keyword research, and link building … I’d like to review some best practices for URL optimization. Although an often overlooked part of...
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